Pitch rollers,
built to order
- 1991Est. Grahamstown
- 182Rollers built
- 1250 MMRoll width
- HydraulicDrive & steering
- Client
- Protea Roller Company
- Sector
- Manufacturing
- Scope
- Web DesignIndustrialBusiness Transformation
Exceptional design is not reserved for fashion houses. Sometimes it belongs to a two-tonne cricket pitch roller from Makhanda.
01 The opportunity
A fine machine, poorly introduced.
Protea Roller Company has built water-ballasted cricket pitch rollers and bowling green polishers since 1991, for club squares and Test grounds alike. The product had the reputation. The website did not have the manners.
Our job was to give a specialist engineering business the clarity and confidence of its own equipment, without sanding off its practical character.
Three machines. Built to order,
painted in the club’s colours.
02 The response
Set in type you could torque.
Archivo capitals, a monospaced voice for numbers, cricket-pavilion green and a single brass accent. The palette is restrained because the machines are not: each roller is painted in its club’s colours, so the photography does the shouting.
Information was rebuilt around how a groundsman actually decides. Every machine has its own page, the specifications compare side by side, each product has a downloadable sheet, and a request for a quote is never more than one click away.
Detail
- Ø 800 MM
- Drum diameter, stated the way an engineer would
- 1250 MM
- Roll width, given a line of its own
- 182
- Rollers built to date, counted on the homepage
- A specification sheet for every machine
What it earns
i.
Credibility on sight
An established manufacturer now looks established. The first impression finally matches the engineering.
ii.
Answers in seconds
Weights, widths and drive types are found by scanning a table, not by phoning the workshop.
iii.
A shorter road to a quote
From the first photograph to the enquiry form, the route is short, obvious and always in view.
See it in the wild.
rollers.pages.dev